More expensive biscuits push Lotus Bakeries to new record - RetailDetail EU (2024)

More expensive biscuits push Lotus Bakeries to new record - RetailDetail EU (1)

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  • More expensive biscuits push Lotus Bakeries to new record - RetailDetail EU (2)
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Lotus Bakeries

“Responsible” price hikes and rising volumes earned Lotus Bakeries new record figures: for the first time, the Belgian company’s turnover surpasses half a billion euros in the first six months of a year.

Milestone

With turnover up more than 20% to 501million euros in the first half of the year, Lotus Bakeries speaks of a “new milestone”. All three of the company’s pillars – Biscoff biscuits (+20%), Natural Foods (+25%) and “local heroes” in the Belgian, Dutch, French and Swedish markets (+15%) – advanced strongly. Net profit went up 15.9%. The figures are better than what analysts had expected.

According to the biscuit baker, the strong results came as “responsible” price increases combined with an 8% increase in volumes. The tariff increases the company implemented early this year to counter rising costs led to a double-digit price effect. Lotus Bakeries stresses that the price increases over the past two years were always aligned with actual costs, and were unavoidable due to unprecedented increases for raw materials, packaging, transport and wages, among others. The company claims that the price effect has now reached its peak.

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More expensive biscuits push Lotus Bakeries to new record - RetailDetail EU (9)

More expensive biscuits push Lotus Bakeries to new record - RetailDetail EU (10)

“Responsible” price hikes and rising volumes earned Lotus Bakeries new record figures: for the first time, the Belgian company’s turnover surpasses half a billion euros in the first six months of a year.

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More expensive biscuits push Lotus Bakeries to new record - RetailDetail EU (2024)

FAQs

More expensive biscuits push Lotus Bakeries to new record - RetailDetail EU? ›

“Responsible” price hikes and rising volumes earned Lotus Bakeries new record figures: for the first time, the Belgian company's turnover surpasses half a billion euros in the first six months of a year.

Who is the owner of Lotus biscuits? ›

Lotus Bakeries
Company typePublic
FounderJan, Emiel and Henri Boone
HeadquartersLembeke, Kaprijke, Belgium.
Key peopleJan Boone (CEO)
Websitewww.lotusbakeries.com
4 more rows

Why is the lotus biscoff so popular? ›

The distinctive caramelised taste of Biscoff is appreciated by young and old all over the world. It's the pride of everyone at Lotus Bakeries. And it inspires us to apply the same high standards of craftsmanship as when they were first made.

What is the hype about Biscoff? ›

From its delicious golden brown colour, unique crunchy texture, perfectly baked caramelised biscuit, and creamy smoothness of the spread, the hype around Lotus Biscoff is real. To bring its irresistible taste to its fans, Lotus Biscoff is debuting its new global brand campaign.

What is the turnover of the Lotus Bakeries? ›

This statistic shows the turnover of Lotus Bakeries from 2012 to 2022 in million euros. As of 2012, the total turnover of Lotus Bakeries amounted to roughly 288 million euros. In 2022, this number increased to approximately 877.5 million euros.

Are Biscoff and Lotus biscuits the same? ›

In Europe, Lotus Speculoos is the most recognized brand. This manufacturer supplied the biscuits individually packaged to the catering industry. In the United States and the United Kingdom, the same company is branded as Lotus Biscoff, short for biscuit with coffee.

Is Biscoff healthy? ›

Biscoff biscuits, also known as speculoos cookies, are a type of sweet treat that is typically high in sugar, refined carbohydrates, and unhealthy fats. Consuming excessive amounts of these biscuits on a daily basis can lead to several health issues.

Why does Lotus biscuit taste so good? ›

The flavor is warm—filled with notes of nutmeg, cinnamon, ginger, and deeply browned caramel. It doesn't need any flashing lights or sugar-loaded gimmicks. And that's just fine, because a simple Biscoff Lotus Cookie does its job perfectly. With a coffee, and without.

Why is Lotus so popular? ›

The lotus is a symbol of purity and perfect beauty in many Asian cultures and faiths, but it is somewhat more than that. It symbolizes purity or beauty that holds itself above the mud and water that is variously interpreted as imperfection, sin, attachment, or Earthly desires.

Why is Biscoff so addictive? ›

“The mix of cinnamon, nutmeg, ginger, allspice, and cloves makes it quite a tasty treat, and because they are so small it's very easy to eat more than a few of the smaller versions easily.” Because of its association with flying, the Biscoff cookie can also lock into the sensory memory.

Why do airlines give Biscoff? ›

Adoption by other airlines

Part of their broad appeal also lies in the fact that Biscoff cookies are made with non-GMO ingredients, contain no artificial flavors or colors, and are vegan and nut-free. This makes them suitable for a wide range of dietary preferences and restrictions.

What does Biscoff taste similar to? ›

Biscoff Cookies tastes like a sweet and delectable biscuit with hints of cinnamon, buttery richness, and caramel notes. They are thin and crispy, with a delightful caramelization on the surface. Biscoff Spread is a great accompaniment that can be enjoyed on toast or as a standalone snack.

Is Biscoff a cookie or a cracker? ›

LOTUS BISCOFF IS A UNIQUE COOKIE with a surprisingly crunchy bite and distinctive flavor. Its unique caramelized taste is loved all over the world.

Who is the CEO of Lotus Bakeries? ›

Who owns Lotus biscuits? ›

The biscuit company was founded by Jan Boone and partnered up with the Stevens family in 1974. Both families remain the majority shareholders as part of the Stichting Administratiekantoor van Aandelen Lotus Bakeries ("STAK").

Who owns Lotus food? ›

Lotus Foods is a Richmond, California, based company that focuses on importing handcrafted rice from small family farms to the United States. The company was founded in 1995 by Caryl Levine and Kenneth Lee.

Who are the owners of Lotus Bakeries? ›

The biscuit company was founded by Jan Boone and partnered up with the Stevens family in 1974. Both families remain the majority shareholders as part of the Stichting Administratiekantoor van Aandelen Lotus Bakeries ("STAK").

Who are the owners of Biscoff? ›

Mondelēz and Biscoff owner Lotus Bakeries partner to develop new products. The companies will create offerings that meld the flavor and texture of the popular cookie with Mondelēz's Cadbury, Milka and other chocolate brands.

What is the history of Lotus biscuits? ›

The story of Biscoff starts in 1932 in a local bakery in Lembeke, a Belgian town. The unique recipe was honed to perfection with carefully selected natural ingredients. Today, Lotus Bakeries is still family-owned and based in its home town. And from there, the tasteful biscuit continues to conquer the world.

Who is the coo of Lotus Bakeries? ›

Ignace Heyman is COO of Lotus Bakeries Group. He pursued a career in marketing in both Belgium and France, firstly at Procter & Gamble, PAB Benelux (Panzani-Amora-Blédina) and then at Reckitt Benckiser.

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