McDonald’s is currently the most popular fast food restaurant in Germany. The first ever in the country opened in Munich in 1971. Other leading fast food chains for Germans include Burger King from the U.S. and the Bremen company Nordsee.
McDonald’s still among market leaders
Despite McDonald’s popularity in Germany, only a small share of the population ate there several times a week or even once a week. An increasing number of people went to McDonald’s rarely or even never. Still, McDonald’s is among the leading restaurant franchises in Europe by number of units.
Eat in or eat out?
Changing attitudes in Germany towards the fast food industry and fast food as such, as well as paying attention to a healthy lifestyle are all contributing factors towards visitors deciding whether to eat out. Consumers are active about cultivating consistent attitudes towards food, from eating healthy to using regional products.
