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Published by Statista Research Department, Dec 20, 2023
Considering the 41 different brands presented in this statistic, 'McVities Chocolate Digestives' leads the British ranking for the most frequently selected brand with 9.6 million people. Contrastingly, 'McVities Mini Jaffas' is ranked last, with 516.6 thousand people. Their difference, compared to the McVities Chocolate Digestives, lies at 9.1 million people.
Leading brands of 'Sweet Biscuits (Excluding Breakfast Biscuits)' in Great Britain (GB) 2022, by number of consumers (in 1,000s)
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Source
Source
Use Ask Statista Research Service
In cooperation with
Kantar
Release date
August 2023
More information
Region
United Kingdom (Great Britain)
Survey time period
2022
Number of respondents
24,240 respondents
Age group
15 years and older
Method of interview
Computer-assisted web interviews (CAWI)
Supplementary notes
Figures estimated by the source on the basis of survey responses.
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Statistics on " Biscuit consumption in Great Britain (Kantar Media TGI) "
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- Dry savory snacks usage in GB 2013-2020, by user type
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- Leading 'Salad Dressings (Not Home Made)' brands in GB 2021, by number of consumers
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- Market share of chocolate coated biscuit brands in the U.S. in 2020
- Leading Bahlsen sweet biscuits in France 2015-2020, by number of users
- Sweet biscuits, snack bars and fruit snacks sales volume in Japan 2012-2018
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