Flower Trends Forecast - Flower Trends Forecast (2024)

FAQs

What is a floral trends forecast? ›

The Flower Trends Forecast will aggregate data points and insights from leading consumer trend reports to distill what is the most applicable to the flower consumer.

Women of different ages, backgrounds, and financial conditions constitute the largest flower shop target market in the USA, with almost 80% percent of flower sales being attributed to female customers.

The global cut flowers market is estimated to be valued at USD 36.4 billion in 2022. It is projected to reach USD 45.5 billion by 2027, recording a CAGR of 4.6% during the forecast period.

Sustainability and environmental awareness are becoming key. The use of local and seasonal flowers, as well as natural materials, is becoming increasingly popular. 'Wild' compositions that mimic natural landscapes are gaining popularity.

Roses, peonies and flowers in "any spring colors like pinks, peaches, [and] pale yellows work great," said Garstecki of L.A. These flowers are still very much on-trend for 2024.

Trend forecasting is the process of analyzing past data to identify future trends at both company and industry levels. ‍ Businesses use historical firmographic and other data for trend forecasting in contexts ranging from investment or market research to competitive intelligence.

Tulips are the most sold flower in the US, according to the most recent USDA report. More than 175m tulip stems were sold in 2020 – that's one tulip for every two people.

1. Valentine's Day. It should come as no surprise that Valentine's Day is one of the biggest and most significant holidays for the flower industry since a bouquet of large red roses is practically associated with romance. In fact, research shows that more than 250 million roses are grown annually for Valentine's Day.

The Society of American Florists further reports there are 12,154 retail florist shops and an estimated 500 wholesale cut flowers distributors (SAF, 2022). Florida has the highest cut flower sales in the nation, followed by California (NASS, 2022).

Yes! Flower shop owners can make money when they ensure their product offerings align with their clients needs, drive revenue, regularly use a sound pricing strategy, and manage their expenses.

Is the floral industry growing or declining right now? ›

Has the Florists industry in the US grown or declined over the past 5 years? The market size of the Florists industry in the US has grown 3.6% per year on average between 2018 and 2023.

(NASDAQ:FLWS) is one of the largest companies in the floral industry in the US. Headquartered in Jericho, New York, it employs a workforce of over 4,700 people. According to the Financial Times, 1-800-FLOWERS.COM, Inc. (NASDAQ:FLWS) generated a revenue of $2.10 billion in 2022.

The 3 5 8 rule in floristry refers to the concept of using three types of flowers, five stems of greenery, and eight stems of filler flowers in a floral arrangement. This rule provides a balanced structure to the arrangement by ensuring a harmonious combination of different floral elements.

Peach fuzz

Inspired by Pantone's Colour of the Year 2024, florists forecast a surge in peachy hues. Many popular blooms like ranunculus, dahlias, garden roses and peonies are all available in peach colours.

Trend forecasting is the act of predicting fashion trends. including colors, fabrics, silhouettes, patterns, styles, and more for cothing collections in upcoming seasons.

Job Outlook

Employment of floral designers is projected to decline 18 percent from 2022 to 2032. Despite declining employment, about 4,700 openings for floral designers are projected each year, on average, over the decade.

Trend projection forecasting is a subset of trend forecasting that uses historical data and patterns to hypothesize and/or model how trends will develop in the long-term or short-term future.

WGSN x Coloro and Pantone Institute of Color are industry leaders in color forecasting. For Fall 2024 color trends, key picks include both classic fall shades from deep warm berry toned reds, oranges, and purples to more novel and modern shades that will make the season unique and unforgettable!