_fbp Cookie: All The Information You Need (2024)

FAQs

What is the _fbp cookie? ›

_fbp. Used by Facebook to deliver advertising. The cookie contains an encrypted Facebook user ID and browser ID. It will receive information from this website to better target and optimise advertising.

The _fbc and _fbp parameters represent browser cookie values and can be sent with your server events. See About Cookie Settings For Your Meta Pixel. We recommend that you always send _fbc and _fbp browser cookie values in the fbc and fbp event parameters, respectively, when available.

'_ga', the main cookie used by Google Analytics, enables the service to distinguish one visitor from another and lasts for 2 years.

__cf_bm is a cookie you may have come across. It derives from Cloudflare and is a part of Cloudflare's Bot Management service that helps manage incoming traffic that matches criteria associated with bots.

The purpose of _fbp is rooted entirely in Facebook's advertising and analytics efforts. This cookie is a first-party cookie, meaning Facebook placed it while a consumer is on Facebook.

Cookies hacking, also known as session hijacking, is a type of cyber attack where an attacker intercepts or steals a user's session cookie to gain unauthorized access to their account or sensitive information on a web application.

Cookies are small files of information that a web server generates and sends to a web browser. Web browsers store the cookies they receive for a predetermined period of time, or for the length of a user's session on a website. They attach the relevant cookies to any future requests the user makes of the web server.

Google Analytics _ga (2 years) / _gat (10 minutes) First party These cookies are used to throttle the request rate and to distinguishes unique users by assigning a randomly generated number as a client identifier.

In Google Chrome, click ⋮ → "Settings" → "Privacy and security" → "Cookies and other site data" → "See all site data and permissions". On Safari, click "Safari" → "Settings" → "Privacy" → "Manage Website Data…". On Firefox, click ☰ → "Settings" → "Privacy & Security" → "Manage data…".

The _cfuvid cookie is used to allow the Cloudflare WAF to distinguish individual users who share the same IP address. Visitors who do not provide the cookie are likely to be grouped together and may not be able to access the site if there are many other visitors from the same IP address.

What is _dd_s cookie? ›

_dd_s. Cookie used to group all events generated from a unique user session across multiple pages. It contains the current session ID, whether the session is excluded due to sampling, and the expiration date of the session.

Although cookies allow a website to track how a website visitor uses that website (such as remembering log-in details and items clicked on), they cannot actually track everything you do in the way that spyware can. Spyware has the ability to track your search history, and some can even access hardware like your webcam.

The _ttp cookie is a first-party cookie utilized by websites integrating TikTok's advertising services. It plays a crucial role in enhancing and personalizing the advertising experience for users on the platform.

A cookie is a tiny file placed on the user's machine by the server. The cookie will be sent each time the same machine requests a page via a browser. Cookie values can be created and retrieved using cookies in PHP. Cookies are text files that are saved on the client computer for the purpose of monitoring.

Simply put, Facebook's new first-party cookie pixel is a workaround for cookie-blocking techniques like Apple's ITP. The cookie looks like it's coming from the site displaying the ad, while in fact it sends data back to Facebook and, as such, performs functions typical of third-party cookies.