Colgate-Palmolive, Tom’s Defeat ‘Natural’ Product False-Ad Suit (2024)

FAQs

What is the lawsuit against Tom's toothpaste? ›

Purchasers of Tom's of Maine deodorant and toothpaste (“Tom's Products”) have sued Colgate-Palmolive Co. and Tom's of Maine, Inc. (collectively “Defendants”), alleging that they misrepresented that the deodorant and toothpaste products are “Natural” when, in fact, they contain ingredients that are not natural.

Colgate-Palmolive faces lawsuit over 'misleading' recyclable toothpaste tube claims. A judge denied the CPG company's request to throw out a lawsuit that consumers filed a year and a half after Colgate introduced a monomaterial HDPE tube that's been hotly debated.

Several California residents brought a greenwashing suit against Colgate, alleging recyclability claims on the company's toothpaste packaging are false and misleading.

What does the lawsuit complain about? Plaintiffs allege that the Defendants misrepresented Tom's of Maine deodorant and toothpaste products by labeling them as “natural” when they allegedly contain non-natural ingredients. You can read Plaintiffs' First Amended Complaint at www.lawsuit-toms.com/documents.

If you're into natural ingredients, Tom's of Maine toothpaste is a staple. Their Anticavity Fluoride Toothpaste contains natural ingredients but doesn't eliminate the one ingredient that is extremely effective- fluoride. It fights cavities and isn't loaded with ingredients that you can't pronounce.

Tom's of Maine, owned by Colgate-Palmolive, is marked down for containing “artificial surfactants, detergentsm [or] foaming agents” and for using a seaweed-derived chemical called carrageenan, which some scientists say could induce inflammations.

Our research highlights several ethical issues with Colgate-Palmolive, including its approach to palm oil, supply chain management, climate change, excessive pay, tax, human rights, and animal testing. It scored our worst rating across all of these categories. Below we outline some of these issues.

Voluntary Recall of Certain Colgate Products Sold at Family Dollar Stores Because They Were Stored Outside of Temperature Requirements | FDA.

Manufactured by the Colgate-Palmolive Company, Colgate is a well-known oral hygiene brand. Within The Good Shopping Guide's Ethical Toothpaste Sector, Colgate receives a below-benchmark score. Due to its low score, Colgate does not meet our minimum benchmark and cannot yet be classed as an ethical toothpaste brand.

It is banned in Japan because it contains Triclosan.

What is the Colgate controversy? ›

Feb 6 (Reuters) - Colgate-Palmolive (CL. N) , opens new tab must face a lawsuit alleging it misleads consumers by claiming its plastic toothpaste tubes are recyclable even though most U.S. recycling facilities do not accept them, a U.S. judge ruled Tuesday.

Colgate-Palmolive Reviews FAQs

Is Colgate-Palmolive a good company to work for? Colgate-Palmolive has an overall rating of 4.3 out of 5, based on over 3,974 reviews left anonymously by employees. 86% of employees would recommend working at Colgate-Palmolive to a friend and 79% have a positive outlook for the business.

Tom's of Maine has been a majority-owned subsidiary of Colgate-Palmolive since 2006. The company's products are sourced and derived from nature, with formulas that are free of artificial flavors, fragrances, colors, sweeteners, and preservatives.

Colgate-Palmolive Co. and its Tom's of Maine Inc. unit shook off a false-ad class action by consumers who challenged labels touting dozens of toothpaste and deodorant products touting as “natural.”

Spray-On Deodorant Lawsuits

The discovery of high benzene levels in Old Spice, Secret, and other major brands of spray-on deodorant and body spray will eventually lead to a wave of product liability lawsuits. There is overwhelming scientific evidence linking benzene exposure to leukemia.

Ingredients : Active Ingredient Purpose Sodium Fluoride 0.24% (0.15% W/v Fluoride Ion) Anticavity Inactive Ingredients Hydrated Silica, Water, Sorbitol, Glycerin, Xylitol, Sodium Lauryl Sulfate, Natural Flavor, Xanthan Gum, Titanium Dioxide, Carrageenan.

Luminous White® anticavity toothpaste uses a clinically proven natural whitening technology to remove surface stains that is also safe on enamel and safe for everyday use.

They alleged that Tom's designation of its products as “natural” on those labels is false and misleading because the products contain synthetic and/or “highly chemically processed ingredients,” such as aluminum chloralhydrate, glycerin, propylene glycol, sodium lauryl sulphate, sorbitol and xylitol.

Carrageenan is an abundant, natural material which is very useful in thickening our toothpaste.