Behind The Blooms: What Does A Florist Do? - Suncoast Flowers (2024)

A florist specialises in the art of flower arrangements and floral design. Florists work with a range of both natural and artificial flowers, foliage and other natural materials to create captivating arrangements for special or commemorative occasions, such as weddings, funerals, birthdays, and other special events.

Florists possess an extensive knowledge of various plant species including their unique properties and the seasons they are available, allowing them to curate beautiful floral designs all year-round.

Florists wear many hats in their profession, combining creativity, botanical expertise and exceptional customer service to offer amazing floral services. A florist can help you with:

• Designing Floral Arrangements: At the heart of a florist’s work lies the art of floral design. Florists possess a keen eye for colour, texture and form, which they employ to create stunning bouquets, centrepieces, wreaths and other floral arrangements.

• Sourcing and Handling Flowers: A significant part of a florist’s role involves sourcing the finest quality flowers and botanical materials. Florists also possess the knowledge and skills to handle and store flowers, ensuring their freshness and longevity.

• Customising Florals for Occasions: From weddings and birthdays to anniversaries and funerals, florists can tailor their floral displays to suit any occasion. They understand the symbolism and sentiment associated with different flowers, allowing them to create arrangements that convey the appropriate emotions and messages.

• Creating Intricate, Long-Lasting Designs: Florists are well-versed in various floral techniques that enhance the presentation and durability of their arrangements. These techniques enable them to extend the vase life of flowers and create intricate and long-lasting designs for special occasions like weddings, corporate events and parties.

While the terms ‘florist and ‘flower arranger’ are often used interchangeably, there is a subtle distinction between the two roles. A florist has a broader range of skills and responsibilities. They possess in-depth botanical knowledge, design expertise and business acumen. Florists are offer end-to-end services, from sourcing flowers and providing recommendations, to creating arrangements.

A flower arranger, on the other hand, focuses primarily on the act of arranging flowers. Flower arrangers often work under the guidance of florists, assisting them in executing their designs.