South Bay Galleria in Southern California was the 1st Wetzel’s Pretzels. Our founders, Rick Wetzel & Bill Phelps, are here hard at work serving up hot fresh pretzels to customers.
1994 1st Store
We opened our 1st store in Century City. Does this make us famous yet?
1995 Hollywood!
Who let the dogs out? We did! As the innovator in the industry, Wetzel’s Pretzels was the 1st pretzel store to launch pretzel wrapped hot dogs – yum!
1996 Wetzel Dogs
We decided to go big, which is why we opened Wetzel’s Pretzels in the Garden State Plaza, one of the biggest malls in the country.
1996 Go Big or Go Home
We always knew we were meant for the big screen… well at least we are next to the big screen at Universal City Walk!
1997 Universal City
No border can hold us! People around the world need pretzels… which is why we brought them to our peeps in Puerto Rico. !Viva el Pretzel Imperio!
1998 Internationally Renowned
Watching other people run around makes us hungry too – how about a nice salty pretzel for you?
1999 Staples Center
Pretzels and Wetzel dogs at a baseball game – is there anything more iconic… or delicious? We think not.
2000 Dodgers Stadium
We start making memories with hot fresh pretzels at Downtown Disney® District at Disneyland® Resort.
2001 Downtown Disney® District at Disneyland® Resort
One step closer to world domination…
2001 100 Units
Going big time! We introduce guests from around the world to the tastiest pretzel in the world at our new location in Orlando at Disney Springs®.
2003 Disney Springs® at Walt Disney World® Resort
The Ancient Roman Empire ain’t got nothin’ on us.2008 200 Units
Taking pigs in a blanket to the next level was a no-brainer.
2014 Dog Bites
It’s hard to stay on top, which is why we topped our Bitz with fresh blended cheese and mouth-watering pepperoni to stay the industry innovator.
2015 Pizza Bitz
We are huge! A giant! A behemoth! A colossal pretzel making machine!2016 300 Units
West Coast meets East Coast at our Fulton Station location. Can we rename NYC the Big Pretzel?
2016 Party in the Big Apple!
You can teach an old dog new tricks!
2018 Cheesy Dog Bites
Magic moments just got yummier! We launched our new flagship store. Can you find the 12 hidden pretzels in our mural?
2018 Downtown Disney® District at Disneyland® Resort
Millions watch Wetzel’s float, California Cruisin’, winner of the Golden State Award.
2022 Rose Parade®
Pretzels. Reimagined. We’re using our famous dough to twist up all new pretzel creations.
2023 Twisted by Wetzel’s
